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- <text id=90TT1515>
- <title>
- June 11, 1990: Debt Topples A Tycoon
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- June 11, 1990 Scott Turow:Making Crime Pay
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 42
- Debt Topples A Tycoon
- </hdr>
- <body>
- <p>Jovanovich didn't have the heart to cut back
- </p>
- <p> "The day you retire, you're finished," a crusty William
- Jovanovich often told his nail-biting subordinates. Yet last
- week, after 34 years at the helm of book-publishing giant
- Harcourt Brace Jovanovich (1989 sales: $1.8 billion), the
- 70-year-old iconoclast finally buckled. He passed his
- chairmanship to HBJ board member John Herrington, a former U.S.
- Energy Secretary. "The burden was too great, and Bill had had
- enough," explains another director. "He was also getting to be
- in the way."
- </p>
- <p> Jovanovich had already been replaced as chief executive in
- December by his son Peter, 41, but last week's final farewell
- was abrupt--and necessary. While the company faces no
- immediate liquidity crisis, its $1.7 billion debt is dragging
- it down. HBJ posted an operating loss of $242 million last
- year, and its stock has collapsed to $3 a share, from $19 in
- 1989. To shed ballast, HBJ sold its Sea World theme parks last
- year for $1.1 billion. But the company needs to sell even more
- assets, and the elder Jovanovich did not have the heart to tear
- apart the house he had built and ruled single-handedly since
- the 1950s.
- </p>
- <p> Jovanovich, the son of a poor immigrant coal miner, never
- owned more than 2% of HBJ's stock. This lack of control came
- to haunt him after he expanded the firm too rapidly in the
- 1980s. When the company's stock sank in early 1987, British
- publishing tycoon Robert Maxwell launched a hostile takeover
- bid. In a long and bitter fight, Jovanovich prevailed by
- recapitalizing HBJ with nearly $3 billion in debt, a large
- chunk of it in junk bonds. Maxwell, who called Jovanovich "a
- dumb Croat coal miner" who "killed" the company, has offered to
- buy some assets. "Maxwell is twisting the knife, and I think
- it really hurts Bill," says one HBJ insider.
- </p>
- <p> The elder Jovanovich is renowned for his strong advocacy of
- intellectual liberty, but he ran HBJ in a Kremlin-like fashion,
- refusing to talk to most reporters or Wall Street analysts. Son
- Peter promises more glasnost. His first task is to remake the
- company's board, which overflows with yes-man academics
- handpicked by his father. "Academicians are not accustomed to
- dealing with billion-dollar junk-bond problems," says Charles
- Elbaum, an industry consultant. Observes a current HBJ
- director: "Trying to get these people to focus on financial
- issues is difficult." Even Jovanovich seemed to sense 30 years
- ago that his times would inevitably change. In a rare interview
- with TIME in 1960, he remarked, "The day it gets to be a choice
- between a manuscript and the balance sheet, I'll get out of
- publishing."
- </p>
- <p>By Richard Behar.
- </p>
-
- </body>
- </article>
- </text>
-
-